We all know the sheer power and efficacy of article marketing. I'd even claim without blinking that article marketing is the most potent and cost-effective internet advertising tactic that has been invented since the creation of the World Wide Web.
The fact minus the fluff, if you're running an online enterprise, you have to exploit marketing with articles.
Despite this maxim, one of the most asked questions I get is this: how can I craft a good article?
It seems that though most online businessmen know that they have to pursue article marketing, not all of them are skilled enough to write a made-for-the-internet type of informative work.
Hence, I have written down some easy to follow steps on how you can craft the perfect good article for online advertising purposes.
- Decide the topic you want to discuss with your article.
- Don't attempt to write about a broad topic. Break it down to a smaller topic that people will be fascinated with. For example, don't settle for the broad topic of "dogs." Try to determine a sub-topic that will capture the interest of the prospects you will be targeting. Usually, this sub-topic points to a particular demand, like "dog training" for people who are having problems with their unruly pets, or "dog grooming" for allergic owners who can't survive the smell of their dirty canine friends. You need to unearth a sub-topic that will make people take notice. This is very important. A lot of articles fail because they don't serve a more tangible subject.
- Because the sub-topic should indicate a need, your article should provide an answer. However, depending on the purpose of the article, the answer you will discuss will vary. To illustrate, if the article is going to be used to pre-sell a product, then hold back on the solution you will provide. Your goal, in such a case, is to provide the impression that you are an expert in the field, and compel your readers to study what you have to offer. Keep this in mind as you prepare your article.
- Create an attention seeking title that is immediately understandable but nevertheless exciting. Internet users will visit your article if they will like its title. Otherwise, no one will view what you have prepared.
- Do not forget that each article has 3 fundamental parts: the introduction, the body, and the ending. The opening will introduce what your article is all about. You can share a shocking fact, an alarming statistic, or a funny analogy to jerk your audience into knowing that indeed, you are the a true expert in the field. The body will discuss the message you want to convey, naturally. And the ending will review the problem, the provided solution, as well as deliver some calls to action (i.e. click my link) if necessary.
- What is the right length for articles of this nature? I'd say that three hundred to seven hundred and fifty words would be fantastic!
These are just some basic tips for article writing. It is not hard to write a good article all it takes is a little preparation and some thought. With time you will find it gets a lot easier. For further tips on writing a good article and other ways you can increase your website traffic go to Marketeermum.
